Creative by nature, strategic by practice — I’m a content marketer and brand storyteller with 8+ years of experience translating complex products, services, and customer experiences into clear, compelling narratives that drive understanding, trust, and growth. With a foundation in journalism, I am an innately curious storyteller at heart. I bring an editorial instinct for clarity, narrative structure, and audience empathy.
My work sits at the intersection of customer storytelling, product messaging, and strategic content — helping SaaS startups, founder-led businesses, and emerging technology companies articulate their value in ways that resonate with real audiences. Across agency, in-house, and consulting roles, I’ve developed integrated content programs that translate complex ideas into clear customer value — spanning case studies, webinar campaigns, lifecycle email, website messaging, newsletters, social content, and sales enablement materials.
I do my best work in fast-moving environments with emotionally intelligent leaders who value direct communication, where thoughtful storytelling helps bridge the gap between innovation and real-world impact.
Featured Projects | Legacy Consulting Group
In my current role at Legacy Consulting Group, parent company of Core Plus Duty Free, I develop strategic communications and high-visibility content that help brands strengthen industry presence and communicate clearly with external audiences. This includes annual report development, partner-facing thought leadership, and externally published industry content, alongside freelance and consulting projects where I support founders and growing businesses with brand messaging, launch campaigns, and educational product content. This section highlights select projects that showcase that broader range of strategic storytelling work.
Featured Branded Content | Octopus Arms™ Client Resource Hub
Featured Example: Central hub for a series of interactive 60-minute masterclasses and workshops I lead across content strategy, narrative structure, presentation development, and multi-channel promotion to support an entrepreneur's trademarked theory, "Octopus Arms" and developing content. Public brand hub also features related digital content offerings I write, design, and develop, including positioning, messaging, and event promotion.
Client/Speaker: Brittany Williams Leverett, Founder & CEO of Legacy Consulting Group
Tools: ActiveCampaign, Canva, Zoom Webinar, Google Suite, Spotify, HelloAudio
Founder-Led 60-Minute Masterclass & Webinar Series
Content strategy and development for interactive masterclasses within an executive coaching brand, including optimized messaging, presentation design, and lifecycle promotion.
The webinar programs (60-minutes each) that I helped plan, execute, and design all visual brand assets for include:
Launching Octopus Arms Podcast + Driving Newsletter Value
What began as a concept to introduce the "Octopus Arms" theory quickly turned into creating additional masterclasses, supporting content, and with such an engaged audience - even spun off into:
The Octopus Arms Podcast landing page is a central hub to introduce the theory, link to the latest episodes, and help users explore more subject matter and related free resources.
Other strategic cornerstones of this content strategy are the client's monthly newsletter that I plan, write, optimize, and manage, which has maintained an open-rate of 50-60+% for 2 years (as of April 2026)
I am always looking for new ways to utilize our existing content and continue driving new ideas to engage and convert our audience.
Filters & Sorting
