Gabrielle Wathen

Gabrielle Wathen

Strategic Brand Storyteller & Content Marketer 


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Creative by nature, strategic by practice — I’m a content marketer and brand storyteller with 8+ years of experience translating complex products, services, and customer experiences into clear, compelling narratives that drive understanding, trust, and growth. With a foundation in journalism, I am an innately curious storyteller at heart. I bring an editorial instinct for clarity, narrative structure, and audience empathy.

My work sits at the intersection of customer storytelling, product messaging, and strategic content — helping SaaS startups, founder-led businesses, and emerging technology companies articulate their value in ways that resonate with real audiences. Across agency, in-house, and consulting roles, I’ve developed integrated content programs that translate complex ideas into clear customer value — spanning case studies, webinar campaigns, lifecycle email, website messaging, newsletters, social content, and sales enablement materials.

I do my best work in fast-moving environments with emotionally intelligent leaders who value direct communication, where thoughtful storytelling helps bridge the gap between innovation and real-world impact.

SaaS Business Blogs

As a writer, I’m especially drawn to long-form content that turns expertise into stories people can actually follow, learn from, and remember. My SaaS blog work has centered on shaping educational content strategies for high-growth San Francisco startups, where I developed and executed blog assets focused on SDR education, sales strategy, and career development. From identifying timely topics and structuring narratives for clarity and engagement to writing and refining pieces for publication, I approach each article as both a strategic marketing asset and a storytelling opportunity designed to build trust, authority, and lasting audience value. 

At Flockjay, I launched and scaled the foundational content strategy from blog inception, resulting in 3,000% year-over-year traffic growth. I also increased social media engagement by 42% through cohesive brand messaging and cross-functional collaboration and built strategic content partnerships with Career Karma and TechCrunch to expand brand visibility and grow online community. 

At Legacy Consulting Group, I focus on building strategic content partnerships with aviation industry leaders to drive brand awareness, industry credibility, and continued growth of LCG's flagship store, Core Plus Duty Free. 

Vendition •

SDR Rejection is Scary! Real Advice to Navigate it Gracefully

The idea of being rejected by prospects in your role as a Sales Development Representative (SDR) may sound scary at first, but that fear shouldn’t stop you from pursuing this rewarding career path. SDR rejection is a natural part of the job that will challenge you as well as provide multiple opportunities for your growth. I worked closely with five internal SDRs and program alumni at Vendition to collect impactful advice for you on overcoming rejection.
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36 Sales Podcasts, Books & Resources To Develop Your SDR Skills

Throughout the SDR hiring process, the interviewer might ask you what you’re doing to focus on your professional development as it relates to a career in tech sales. They’ll be on the lookout for someone with a growth mindset, meaning that you truly value developing your skills and seizing new opportunities to learn and grow. Unsure where to begin? Check out the plethora of awesome sales resources in this list to develop your skills.
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SDR Tech Stack 101: Understanding Common Sales Tools

SDRs employ a complex set of sales tools on-the-job to help them best perform different tasks and achieve their overall goals. This combined set of tools is often referred to as the SDR tech stack, and will differ from company to company based on each company’s specific needs. This blog delves into the functionality behind the most common tools in any SDR tech stack to help you best speak to how you’ll apply these tools in your future sales role.
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10 Objection Handling Tips to Help SDRs Overcome the Big “No”

Learning to handle objections and the big “no” is one of the most important skills in sales and is a vital part of success. Your ability to overcome a prospective customer’s objections as an SDR will make or break whether they move on to the next stage in the sales process. This overview will teach you what objection handling is and includes 10 tips to help you master top sales objections to keep deals moving toward “yes!” in your process.
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SDR Glossary of Top Sales Terminology

As a new SDR, you’ll hear a lot of jargon on-the-job that may feel unfamiliar at first. Don’t let acronym overload get you down! SDRs aren’t expected to immediately know every term, but the more you familiarize yourself with common sales terminology now, the less likely you are to fumble for answers later. I worked closely with Vendition’s Coaching Team to create an SDR Glossary of top terms with quick definitions you need to know so you can focus on building confidence in your skills.
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7 SDR Interview Prep Tips to Help You Stand Out

Eager to crush your sales interviews? Get ready to impress the hiring manager during your next interview to become a Sales Development Representative with these SDR interview prep tips. The interview process is an opportunity to let your research skills shine. The more prepared you are for your interviews, the more likely you are to stand out from other candidates and land the job. Let’s dive into how you can make an outstanding impression with seven tips and key actions to stand out.
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6 Sales Prospecting Tips to Heat Up Your Cold Outreach

This is a webinar event recap. When it comes to sales prospecting and leadership, confidence is key. Vendition brought together a panel of sales experts – Tyler Lindley, Brooke Bachesta, and Sean Pailhe – to share how they approach sales prospecting with confidence-building tips to heat up your outreach. Read on to learn their top prospecting tips from our 'How to Prospect Like a Boss' live event and watch the full video replay for more.
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Bringing the Heat: How to Prospect Like a Boss [Webinar]

I worked very closely with Vendition's Event Marketing Manager to help develop, plan, promote, and moderate this B2B webinar in real-time. I was involved in topic ideation, panelist communications, branded content creation, and webinar production. Access the video recording from this energizing panel discussion about the ins and outs of sales prospecting featuring industry experts from Augtera, Outreach, and Vendition. This webinar is sure to elevate your sales prospecting skills.
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Career Insights for Account Executives (AEs)

If you are a tech sales rep hoping to climb the sales ladder, you likely have your sights set on getting promoted to an Account Executive (AE). We hosted a virtual event with five tech sales superstars to help you understand the AE role and overcome challenges you may encounter on your path. Access the event recording to get expert advice from our panelists. Learn about what it takes to be a successful AE, the challenges they faced, and how AEs can work effectively with SDRs.
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3 Cold Call Openers to Try on Your Next Sales Call

This is a training video that I helped produce to be featured in one of Vendition's monthly newsletters. In one concise and actionable training minute, Vendition Sales Coach Nick Krebs shares three cold call openers you can use today to improve your sales prospecting strategy. One of the coolest things about being a tech sales rep is that you get to talk to new people on the phone every day and you’re encouraged to creatively problem solve and try new things.
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How Business Grads are Getting Paid to Break Into Tech Sales

Growing up, many of us are taught to believe that the biggest hurdle to success is getting accepted to college and graduating. But in reality, a college diploma doesn’t necessarily translate to a job guarantee, no matter which industry or field you chose to study. Enter: Vendition’s paid 12-week Sales Apprenticeship, an opportunity to bridge the gap between your degree and the first step on your career path. Access real testimonials from our business grads.
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5 Workplace Etiquette Tips for Tech Sales Reps

When was the last time you examined your own workplace etiquette as a sales rep? Since the Sales Development Representative (SDR) role is a great entryway into tech sales for people from a variety of professional backgrounds, it’s important to know the basics of workplace etiquette. The SDR role is both fast-moving and ripe with opportunities for growth, so how you show up matters. Follow all of these workplace etiquette tips for a better chance of earning a promotion.
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5 Video Prospecting Insights to Improve Your Sales Strategy

For sales reps, having the courage and commitment to send videos of your pitch to prospects can be an extremely effective way to stand out and book meetings. For sales leaders, rallying your team around the importance of using video as a tool can help you generate better results. Vendition brought together a panel of experts to share how they use video in their sales roles every day and this event recap includes their top five takeaways.
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11 Top Traits of Successful Tech Sales Reps

When it comes to tech sales, your traits can tell a hiring manager more than you might think. So if you want to get hired as a Sales Development Representative (SDR) and launch a career, it’s important to know how to speak to your abilities. Once upon a time, a college degree on your resume could have spoken for you, but that doesn’t tell today’s sales hiring managers enough. In this blog, we’ll give you tips to play up your traits so that you learn how to shine in tech sales interviews.
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4 Tips for Athletes Seeking Jobs in Tech Sales

This is a guest blog I worked very closely with Penelope Yamauchi, Director of Candidate Experience at Vendition, to develop and write. She is especially passionate about helping fellow athletes find careers in tech sales! Penelope has a soft spot for underdogs, having been one herself as a competitive athlete with no job experience coming out of college. Through the work she does at Vendition, she is grateful to help bridge the gap between diverse talent and tech job opportunities.
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4 Benefits of Hybrid-Remote Tech Sales Roles

Want to set yourself apart from competition and elevate your job application in 2022? Be open to hybrid-remote work environments before you opt for the “remote only” job filter when applying for tech sales roles. While it is tempting to jump on the remote-life-forever-or-bust bandwagon, it can be a limiting perspective if you’re currently in need of a career opportunity. According to an Accenture study on the future of work, 83% of workers prefer a hybrid model.
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What Do Tech Sales Development Reps (SDRs) Actually Do?

If you’re interested in breaking into the tech industry, you might see the term “SDR” thrown around a lot, leaving you with some key questions. Like, what does SDR mean? What do SDRs do on-the-job? Is the SDR career path right for me? How can I become one? We hear you! Read this blog to uncover a high-paying career path bursting with opportunities for motivated job seekers, even if you do not have prior tech sales experience.
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3 Tips for Teachers Switching to Tech Sales

Hey teachers, did you know the skills you’ve gained working in education make you an ideal candidate for switching to a tech sales career? If you’re considering spending the summer searching for a different career with higher pay and more lifestyle flexibility, you’re not alone. According to the National Education Association (NEA), a reported 55% of educators in 2022 are ready to leave the profession earlier than planned. Explore how your current skills can help you unlock a future job opportunity in tech.
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How Vendition Supports Careers Changers Breaking into Tech Sales

Switching to a tech sales career can be a positively life-changing choice for anyone from burnt-out teachers to bartenders craving stability. Quality entry-level sales candidates are in high demand, and the Sales Development Representative (SDR) role offers an efficient and lucrative entryway for career changers who desire to break into tech. Learn how to tap into your valuable transferable skills and apply them to tech sales.
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4 Ways Helps College Grads Launch Sales Careers

As you approach the finish line of your college chapter, you may be feeling both excited and a little lost as you navigate the rewarding transition to your professional career. You have valuable fresh perspectives and are great candidates for entry level tech sales roles. Why? You’re hungry. You’re motivated. You’re actively skilled researchers and problem solvers. Vendition bridges the gap between new college grads and their first career move.
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