Gabrielle Wathen

Gabrielle Wathen

Strategic Brand Storyteller & Content Marketer 


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Creative by nature, strategic by practice — I’m a content marketer and brand storyteller with 8+ years of experience translating complex products, services, and customer experiences into clear, compelling narratives that drive understanding, trust, and growth. With a foundation in journalism, I am an innately curious storyteller at heart. I bring an editorial instinct for clarity, narrative structure, and audience empathy.

My work sits at the intersection of customer storytelling, product messaging, and strategic content — helping SaaS startups, founder-led businesses, and emerging technology companies articulate their value in ways that resonate with real audiences. Across agency, in-house, and consulting roles, I’ve developed integrated content programs that translate complex ideas into clear customer value — spanning case studies, webinar campaigns, lifecycle email, website messaging, newsletters, social content, and sales enablement materials.

I do my best work in fast-moving environments with emotionally intelligent leaders who value direct communication, where thoughtful storytelling helps bridge the gap between innovation and real-world impact.

Live Webinars | Spotlighting Attendee Feedback

Throughout my career, I’ve consistently gravitated toward webinar and live educational content as one of my favorite forms of strategic storytelling. I enjoy the full process — from shaping the narrative and planning audience journeys to designing branded presentation materials, coordinating promotional campaigns, and supporting execution before, during, and after launch. Whether developing thought leadership panels, customer-facing product webinars, or lead-generating masterclasses, I bring both creative and operational ownership to building webinar experiences that engage audiences and extend value beyond the live event.

Getting positive feedback from event attendees lights me up!

Delegate & Automate Masterclass 🌟 Feedback:
  • "That was so awesome. I feel like a huge weight is being lifted off my shoulders. Being a business owner can be lonely and scary but knowing I can delegate things to others will keep me in compliance." -Live Attendee R.H.
  • "This was so good!!" -Live Attendee S.D. 

Zone of Genius Live Workshop 🌟 Feedback:

  • "Thanks so much, this was a great intro session, lots to start thinking about!" -E.L.
  • "This was so fun and insightful! I loved the worksheet prompts and your examples helped me brainstorm" -A.W.
  • "This was amazing" -R.A.
Filters & Sorting
OHeyCoachBrittany •

Octopus Arms™ Masterclass • Brittany Williams Leverett

The Octopus Arms™ Masterclass was the first in a broader series of live educational workshops I helped develop with Brittany Williams Leverett, introducing a signature framework that became foundational to her coaching content ecosystem. Designed as a lead-generating brand-building event, the live masterclass helped entrepreneurial women rethink overwhelm, delegation, and overextension through Brittany’s “Octopus Arms” concept — and continued generating audience engagement through replay access after the live session. I led messaging development and creative execution for the launch, including shaping promotional and registration copy, designing the full masterclass presentation deck, creating branded email campaigns and visual email assets, and producing supporting launch materials that carried the experience across live promotion and evergreen replay conversion touchpoints.
OHeyCoachBrittany •

Delegate & Automate Masterclass • Brittany Williams Leverett

Brittany Williams Leverett is a multi-business owner, CEO, and coach for entrepreneurial women. I supported the development and launch of her Delegation & Automation Masterclass, a free one-hour educational workshop designed to help entrepreneurial women reclaim time through smarter delegation and automation. Positioned as both a valuable audience resource and a lead-generation touchpoint, the masterclass introduced Brittany’s coaching framework in an accessible, action-oriented format. Goal: Driving audience engagement as an entry point into Brittany’s broader coaching ecosystem. I led messaging and creative execution for the campaign, including shaping promotional copy, designing the full presentation deck, and creating branded email and launch assets that supported audience engagement across both live and replay formats.
OHeyCoachBrittany •

Discover Your Zone of Genius Workshop • Brittany Williams Leverett

I led content development and launch execution for Brittany Williams Leverett’s Zone of Genius Workshop Bundle, helping shape the offer from live workshop through evergreen digital product. My role included refining messaging and positioning for the bundle, designing the full workshop slide deck, creating launch and follow-up email campaigns, developing branded email and promotional assets, and producing supporting product content to extend the workshop into a polished, conversion-ready customer experience. FEEDBACK: 🌟 "Thanks so much, this was a great intro session, lots to start thinking about!" -E.L. 🌟 "This was so fun and insightful! I loved the worksheet prompts and your examples helped me brainstorm" -A.W. 🌟 "This was amazing" -R.A.
Vendition •

Bringing the Heat: How to Prospect Like a Boss [Webinar]

I worked very closely with Vendition's Event Marketing Manager to help develop, plan, promote, and moderate this B2B webinar in real-time. I was involved in topic ideation, panelist communications, branded content creation, and webinar production. Access the video recording from this energizing panel discussion about the ins and outs of sales prospecting featuring industry experts from Augtera, Outreach, and Vendition. This webinar is sure to elevate your sales prospecting skills.
Flockjay •

5 Sales Lessons from Gong's Gabrielle Blackwell [Webinar]

On LinkedIn, Gabrielle “GB” Blackwell calls herself the Sales Development SaaStress. If you scroll down to the experience section of her profile, you’ll see that it’s for good reason. GB rocketed her way up the tech sales ladder to Sales Development Manager in less than two years after doubling her on-target earnings as an SDR and hitting 193% of her quota as an AE. Today, she works at Gong as a Sales Manager. In this recap, you'll access five key takeaways GB shared with our students during a live webinar.
Flockjay •

8 Tips on Building Diversity in Tech Through Sales Roles [Webinar]

Sales is an onramp with limitless potential for anyone who wants to build a career in our industry, regardless of a lack of “traditional” experience. So, why are there so many secret rules baked into breaking in the tech industry? To explore questions like this and discuss effective solutions, Flockjay gathered five tech leaders and hosted a panel discussion on Building Diversity Through Sales Roles. I help plan, promote, moderate, and recap this webinar.
Flockjay •

Inclusive Leadership Insights to Build Successful Teams in 2020 [Webinar]

I helped plan, promote, execute, and recap this event. On Black Women’s Equal Pay Day, Flockjay CEO Shaan and Sales Trainer Teila had a riveting chat with two leaders who shared crucial insights on the power of inclusive leadership. Learn from our speakers Bonita Stewart, VP of Partnerships at Google, and Jacqueline Adams, who launched a second career as a communications strategist after decades as an Emmy Award-winning CBS News correspondent.
Flockjay •

4 Leadership Lessons from Microsoft Chairman John Thompson [Webinar]

I helped plan, promote, and recap this webinar. Flockjay sat down with John Thompson, Microsoft Chairman of the Board, to discuss the importance of leadership building diverse and digitally fluent teams. John started his career at IBM where he built their software sales business over 28 years, before becoming the CEO of Symantec and Virtana. John became Microsoft Chairman of the Board following Bill Gates’ departure and is now an active startup investor and advisor.